Creative Copywriting | London,England
@artfulcopy | +44 7359 128586
Your digital "shop front". Make a great impression here and set up an incredible user experience.
Website
Your most powerful marketing tool. Introduce offers to your captive audience.
Email Marketing
Keep in regular touch with your audience and build everlasting trust. Take them on your journey and turn buyers into fans
Newsletters
A powerful traffic builder often overlooked. Grab attention build trust and provide an education. Turn visitors into buyers
Blogs
Utilise the power of social media and video to promote your services and upload to your website & socials.
Social Media/Video
Make irresistible offers direct to your E-mail list. Sell more of what you want, when you want, to who you want.
Direct Sales Letters
You provided a great service, so let prospective buyers know all about it. Write up their experiences.
Testimonials
A powerful traffic builder often overlooked. Grab attention build trust and provide an education. Turn visitors into buyers
Blogs
Your digital "shop front". Make a great impression here and set up an incredible user experience.
Website
Detailed "sales" documents outlining the benefits of your service and promoting your unique selling proposition.
White Papers
Your biggest success stories, written in detail to provide evidence of your service working in real time.
Case Studies
Content written in your name by a professional digital writer. Want to write but don't have time? Hire a ghostwriter!
Ghostwriting
artful
adjective:
-
clever or skilful, especially in a crafty or cunning way.
-
showing creative skill or taste.
Less Talk, More Action.
Let's be clear.
Words are a vehicle.
They take a reader to a destination.
Copywriting has one destination––Action!
Think of the last time you enjoyed a movie and wanted a friend to see it.
You probably listed all your favourite scenes, praised the actor and teased the plot.
But did your friend actually watch the movie?
Was your recommendation convincing enough?...
Were you persuasive?
If the answer is yes..
Congratulations!
You understand the fundamental principles of copywriting!
Persuasive writing to drive an action!
But hang on.
There is another side.
Did you bang on about the movie so much that you actually put them off?
Remember, people in general, don't like to be sold!
(Even on movie recommendations!)
The job of a great copywriter?
Make an offer irresistible.
Make it unavoidable...and, most important of all.
Make it feel like it you didn't "sell" an idea or solutions.
The prospect choose your solution, because it just made so much darn sense.
This is the "Art" of copywriting,
This is Artful Copy.
What are "Content Mechanics?"
A website has 2 parts––static and moving. Some parts need servicing regularly and some remain the same.
Here's the key, If you want to attract traffic and turn it into business, you need to offer a great user experience.
Content Mechanics is a blanket term for the "moving" parts of your online presence that we update to provide value to a visitor.
If you want online visibility, you need to make a noise. Google trusts websites that offer valuable content that is informative, educational and active (regularly updated).
Our 5 Gears system of Content Mechanics will help you not only attract more traffic but convert it into paying customers too.
Most websites provide content centred around what they "offer"
.This is what we sell.
.This is what it looks like.
.This is the price.
In today's crowded marketplace, this isn't enough. People search online looking for a reason to buy and have unlimited choices.
They always buy from whoever they trust the most.
In 5 simple steps Content Mechanics aims to provide a starting point to building a trusting relationship with your audience which sets you apart from your competition.
We provide you with great content for your online presence, making you their trusted provider.
