Creative Copywriting | London,England
@artfulcopy | +44 7359 128586
copywriting
noun
-
the activity or occupation of writing the text of advertisements or publicity material.
Gear
1
Blogging
A crucial and often overlooked strategy for increasing web traffic is a simple but incredibly effective blog page.
Blogs primarily look to inform and educate as opposed to selling.
This is important.
Giving free, educational and actionable information via blog posts is a great way of building trust with your prospects.
Not only is the information well written, educational and engaging, most crucially,
it's free!
Giving information for free is the ultimate trust builder, but we still need to drive an action so we ask them for an email address for the reader have access to more.
This provides a contact point for potential clients to keep the reader updated and informed regularly.
This is our first step in creating an reciprocal trust based relationship.
Blogs are also incredible vehicles for search engine visibility. Google as an example, loves content that's educational, informative and regularly updated.
Weekly, bi-weekly or even monthly blogs are the literally the swiss army knife of content creation.
Don't have one?
Opportunity lost!
Gear
2
Newsletters
We are now building an E-Mail list, we utilise this as a trust building mechanism by sending regular Updates/Newsletters to keep them informed and engaged with your business.
.This can be an update from the C.E.O or owner.
.The state of the industry or market.
.Company "wins" detailing your successes.
.More in depth blog articles.
We can even push promotions or sales on offer.
All delivered directly to your ever growing email list.
This point to point contact, positions you as an "authority" in your field or niche.
The newsletter is a logical next step from the email sign up.
They want to hear from you, so give them what they want!
Gear
3
Email Marketing
Email is not dead, ignore the noise
It's actually the most lucrative of all marketing methods.
Now you have positioned yourself as a trusted authority in your sector, we utilise the power of email marketing to offer your services to a captive audience.
Because of the foundations achieved in gears 1 & 2 your emails will likely be opened and read.
We now use well crafted copywriting to introduce offers and opportunities from your business to your warm leads.
This is where we use persuasive writing to sell your services.
Utilising the groundworks of content mechanics and the system now in full flow,
Our chances of making sales are much, much greater.
Gear
4
Social Media
Email is not dead, ignore the nonsense.
It's actually the most lucrative of all marketing methods.
Now you have positioned yourself as a trusted authority in your sector, we utilise the power of email marketing to offer your services to a captive audience.
Because of the foundations achieved in Pillar's 1 & 2 your emails will likely be opened and read.
We now use well crafted copywriting to introduce offers and opportunities from your business to your warm leads.
This is where we use persuasive writing to sell your services.
But we're not selling cold, we've ticked many boxes already;
Utilising the groundworks of content mechanics and the system now in full flow,
Our chances of making sales are much, much greater.
copywriting
noun
-
the activity or occupation of writing the text of advertisements or publicity material.
Gear
5
Testimonials
A crucial and often overlooked strategy for increasing web traffic is a simple but incredibly effective blog page.
Blogs primarily look to inform and educate as opposed to selling.
This is important.
Giving free, educational and actionable information via blog posts is a great way of building trust with your prospects.
Not only is the information well written, educational and engaging, most crucially,
it's free!
Giving information for free is the ultimate trust builder, but we still need to drive an action so we ask them for an email address for the reader have access to more.
This provides a contact point for potential clients to keep the reader updated and informed regularly.
This is our first step in creating an reciprocal trust based relationship.
Blogs are also incredible vehicles for search engine visibility. Google as an example, loves content that's educational, informative and regularly updated.
Weekly, bi-weekly or even monthly blogs are the literally the swiss army knife of content creation.
Don't have one?
Opportunity lost!